Merriwell Bag Company Case Study Answers

SHIPPER MANUFACTURING COMPANY Teaching Notes Synopsis and Purpose Shipper Manufacturing Company is a manufacturer of electrical products, laminated materials, and specialty products. The Advanced Products Division (APD), which manufactures the specialty products, has reformulated its corporate strategy. As a result, its manufacturing strategy should also be revised. In the past, APD has manufactured custom products in low volume for its customers. The division plans to gradually add higher volume products for multiple customers. As a result, changes will be needed in manufacturing to effectively compete in the new environment. The purpose of the case is to expose the students to the concept of a manufacturing strategy and the changes in manufacturing which are associated with a change in strategy. The case provides an effective vehicle for teaching this and also for the concept of integrating all aspects of operations. Discussion Questions

...questions in the past, is now rarely heard by consumers. Four out of five grocery bags in the US are now plastic (Reusablebags.com). However, the answer should not be merely plastic, the real answer is neither. Plastic bags are very harmful for the environment, and paper bags even more so. The best alternative is a reusable bag, which can save thousands of plastic bags over its lifetime. Plastic bags are everywhere. We see them anywhere from the town grocery market to the convenience store down the street. Admittedly, plastic bags are very convenient. They are a cheap, hygienic way to transport one’s purchases. However, once they get home, there is not much use for the piece of plastic. Sure, some reuse them to line trashcans or to carry their things around. The truth is, the world goes through anywhere from five hundred billion to a trillion of plastic bags a year. The U.S. consumes about 100 million bags every year. Millions of those end up as litter every year. They fill our landfills and pollute the environment (Reusablebags.com). Admittedly, the plastic bags are still a better alternative for the environment than the paper bags. According to National Geographic News, “plastic grocery bags consume 40 percent less energy, generate 80 percent less solid waste, produce 70 percent fewer atmospheric...

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