Tex2601 Assignment 1

Unformatted text preview: TEX2601/101/3/2016 Tutorial letter 101/3/2016 Writing skills for the communication industry TEX2601 Semesters 1 & 2 Department of Afrikaans and Theory of Literature IMPORTANT INFORMATION: This tutorial letter contains important information about your module. TEX2601/101 CONTENTS Page 1 INTRODUCTION .......................................................................................................................... 3 2 PURPOSE OF AND OUTCOMES FOR THE MODULE............................................................... 3 2.1 Purpose ........................................................................................................................................ 3 2.2 Outcomes ..................................................................................................................................... 4 3 LECTURER(S) AND CONTACT DETAILS................................................................................... 4 3.1 Lecturer ........................................................................................................................................ 4 3.2 Department ................................................................................................................................... 4 3.3 University ...................................................................................................................................... 4 4 MODULE-RELATED RESOURCES ............................................................................................. 5 4.1 Prescribed books .......................................................................................................................... 5 4.2 Recommended books ................................................................................................................... 5 4.3 Electronic Reserves (e-Reserves)................................................................................................. 5 5 STUDENT SUPPORT SERVICES FOR THE MODULE ............................................................... 5 6 MODULE-SPECIFIC STUDY PLAN ............................................................................................. 7 7 MODULE PRACTICAL WORK AND WORK-INTEGRATED LEARNING .................................... 7 8 ASSESSMENT ............................................................................................................................. 7 8.1 Assessment plan .......................................................................................................................... 7 8.2 General assignment numbers ....................................................................................................... 8 8.2.1 Unique assignment numbers ........................................................................................................ 8 8.2.2 Due dates for assignments ........................................................................................................... 9 8.3 Submission of assignments .......................................................................................................... 9 8.4 Assignments ............................................................................................................................... 10 9 OTHER ASSESSMENT METHODS ........................................................................................... 57 10 EXAMINATION ........................................................................................................................... 57 11 FREQUENTLY ASKED QUESTIONS ........................................................................................ 58 11.1 Administrative Questions ............................................................................................................ 58 11.2 Discussion Classes ..................................................................................................................... 58 11.3 Prescribed and recommended reading ....................................................................................... 58 11.4 Module Content .......................................................................................................................... 58 11.5 Examination ................................................................................................................................ 59 12 SOURCES CONSULTED ........................................................................................................... 59 13 CONCLUSION............................................................................................................................ 59 14 ADDENDUM ............................................................................................................................... 59 2 TEX2601/101 1 INTRODUCTION Dear Student We would like to welcome you as student in our department. Be assured of our enthusiasm and willingness to support you with advice during your study programme. The main purpose of this semester module Writing skills for the communication industry (TEX2601) is to equip you with the necessary knowledge and skills to plan, design, write and produce a variety of the text types produced by and for the communication industry. In the study guide you will find texts taken from South African newspapers, illustrative material that was used by the SABC in television and radio broadcasts, text examples of direct mail letters and press releases (both online and printed) and examples of online news. These are the kinds of texts that are designed and produced every day by the South African mass media and other institutions for a diverse South African public. Acquiring the necessary knowledge and skills to plan, design and write these texts is what this module is all about. Although this module is offered in Afrikaans (TEX2601) and English (TEX2601), it will equip you with the kind of knowledge and skills that you need for the design of effective texts, regardless of the specific language in which you will be writing such texts. The knowledge and skills that you will have acquired by the end of the module can, therefore, also be used when planning and writing texts in any other language (e.g. Zulu or French). We trust that you will benefit from everything that this module has to offer. To get the most out of it, you will also have to tackle a number of assignments on your own. The teaching staff is there to assist you in this process. Do not hesitate to contact them should you have any questions with regard to the syllabus or the assignments. This tutorial letter contains important information regarding: • • • • the module and our modus operandi your study programme the assignments that you need to submit exam admission and your semester mark PLEASE STUDY THIS INFORMATION CAREFULLY BEFORE TACKLING THE STUDY GUIDE AND PROCEEDING TO THE ASSIGNMENTS. Good luck with your studies! TR Carney 2 PURPOSE OF AND OUTCOMES FOR THE MODULE 2.1 Purpose The purpose of this module is to furnish you with the necessary knowledge and skills to plan, design, produce and write a variety of the non-literary text types which are used in the communication industry. 3 TEX2601/101 2.2 Outcomes The specific aim of the module is to equip students to be able to: • • analyse various text types which are used in the communication industry according to communicative goals and target groups; and write effectively for the newspaper, broadcasting, public relations and the internet. 3 LECTURER(S) AND CONTACT DETAILS 3.1 Lecturer Mr TR Carney 012 429 6683 / +27 12 429 6683 e-mail: [email protected] fax: 012 429 8164 (Attention: Mr Carney) 3.2 Department Departmental secretary 012 429 6308 / +27 12 429 6308 Postal address Department of Afrikaans and Theory of Literature PO Box 392, UNISA, 0003 Departmental website and myUnisa Use the following route: Home (http://www.unisa.ac.za) > colleges > college of human science > schools in the college > school of arts > afrikaans and theory of literature > afrikaans 3.3 University For enquiries about assignments (procedures, receipt and return, marks), student administration, despatch (study material), exam timetables, exam enquiries and finances (student accounts) which you could not solve via myUnisa, refer to my Studies @ Unisa. 4 TEX2601/101 4 MODULE-RELATED RESOURCES 4.1 Prescribed books There are no prescribed books for this module. All the study material is included in the study guide, i.e. Only study guide for TEX2601, and in the tutorial letters. However, we do require that our students read the available newspapers as often as possible, listen to the radio and watch television with the aim of collecting as many good examples as possible of all the types of texts that we deal with in the study guide. 4.2 Recommended books There are no recommended books for this module. 4.3 Electronic Reserves (e-Reserves) No electronic reserves are currently available for this module. 5 STUDENT SUPPORT SERVICES FOR THE MODULE Tutorial Letters Throughout the semester you will receive a follow-up tutorial letter in which the assignments for TEX2601 will be discussed. In this letter, we will give the answers to questions and special attention will be given to general mistakes. You should study this letter thoroughly and keep it for reference, to ensure that you do not make the same kind of mistakes in the exam. Sometimes a follow up tutorial letter can also contain important information or changes regarding the rest of the semester. Sometimes it contains important arrangements or changes to existing arrangements. You will receive the following tutorial letters: • • Tutorial letter 301: general information sent to each student Tutorial letter 102: feedback on Assignment 01 and Assignment 02 Please contact the Department in time if you suspect that one of your tutorial letters did not reach you. Remember that as a registered student you can download any of the tutorial letters from myUnisa, as soon as they are available. Discussion Classes No discussion classes will be held for TEX2601 during 2016, but please contact the lecturers of this module should you experience problems of any kind with the study material or assignments. 5 TEX2601/101 E-tutors E-tutors are available for this module and can be accessed on myUnisa. Students are divided into tutor groups and provided with a qualified person who knows the module content. They can be approached with any academic query related to the content of TEX2601. E-tutor pages are clearly marked on myUnisa. Those who might fall outside a tutor group, will be provided with a tutor on the main myUnisa page for TEX2601. Please note that tutors may not help you with assignments or administration. Study Groups Many students find it very useful to join a study group consisting of students registered for the same module(s). If you want to find out if there are any students in your area registered for this module, contact the Department of Student Administration. You can also invite fellow students on the discussion forum on myUnisa to join your study group. Please note, however, that students are only allowed to submit their own, original work as assignments. No identical group work will be accepted. In order to submit Assignment 02, you need to fill out a signed plagiarism declaration and check-list to confirm that the assignment is your own, original work. DO NOT SUBMIT THIS DECLARATION FORM SEPARATELY. Departmental Website You can use the following route: Home (http://www.unisa.ac.za) > colleges > college of human sciences > schools in the college > school of arts > afrikaans and theory of literature > afrikaans myUnisa myUnisa was developed to improve communication between lecturers and students, as well as among students. You can access administrative information such as academic and assignment records, examination results and dates, and financial records. Academic information comprises courseware, subject-related academic guidance, discussion groups, recommended books and more. Students may submit written assignments and assignments done on mark-reading sheets either by post or electronically via myUnisa (see par. 8.5.2). Most of the departmental study guides and tutorial letters are available on myUnisa in PDF format. This implies that you can download your study material and print it. Only registered Unisa students from the Department of Afrikaans and Theory of Literature have access to this facility. You have to register with myUnisa to gain access to the study guides and tutorial letters of the modules for which you are registered. 6 TEX2601/101 6 MODULE-SPECIFIC STUDY PLAN Please refer to the brochure [email protected] for advice on general time management and planning. The following table can be used as a guideline for your planning for TEX2601. The schedule is based on the deadlines for assignments as determined by Unisa, the available dates for registration as well as the availability of study material on myUnisa as soon as you are registered for the module. Task Read through guide in preparation for the multichoice questions for Assignment 1 Complete Assignment 1 Submit Assignment 1 Work through study guide and complete activities Complete Assignment 02 Submit Assignment 02 Submit examination portfolio 7 Date/time period Semester 1 Enrollment – 24 Feb Date/time period Semester 2 Enrollment – 1 July 24 Feb – 5 March Electronically: 7 March 8 – 21 March 1 July – 6 Aug Electronically: 8 Aug 9 – 22 Aug 24 – 30 March Electronically: 4 April Electronically: 4 May 25 – 31 Aug Electronically: 5 Sept Electronically: 5 October Check if completed MODULE PRACTICAL WORK AND WORK-INTEGRATED LEARNING There is no module practical work or work integrated learning for this module. 8 ASSESSMENT 8.1 Assessment plan The method of assessment in this module reflects Unisa’s policy on assessment. Assessment in this module is a continuous process and includes both formative and summative assessment. Formative assessment is made up of two assignments which contribute in total 45% towards the student’s final mark for this module. • • We give information at the beginning of each assignment on how this assignment must be approached by you and how we will mark the assignment. After submission of your assignments, you will receive a feedback letter (tutorial letter 102) in which we will explain how we assessed and marked your assignments. Summative assessment is done by means of an Examination Portfolio. It will take the form of a written assignment which you need to submit on a specific date. If you do not pass this module, you may still be eligible for a supplementary examination (in the form of another portfolio) in the following semester (see par. 9.3). 7 TEX2601/101 8.2 General assignment numbers You will need to submit three assignments for this module – they are included in this tutorial letter. To be allowed to submit Assignment 03 for exam purposes, you should submit at least one assignment (either Assignment 01 or Assignment 02) on or before the due date. By submitting any one of the two assignments you will be permitted to submit Assignment 03 as an Examination Portfolio. However, we strongly advise you to submit both assignments because by submitting both assignments you can build up a very good semester mark. Note that your two assignments together make up a maximum of 45% of your final mark for this module. The third assignment (Examination Portfolio) contributes 55% towards your final mark. We set three types of assignments: • Assignment 01 is a multiple choice assignment which will consist of 20 multiple choice questions. These questions have to be answered on a mark reading sheet, either paper based or on myUnisa. Assignment 01 focuses on Section A of the study guide. • Assignment 02 consists of various types of questions: short and essay-type questions. Assignment 02 focuses on sections B, C, D and E of the study guide. To complete Assignment 02, you need to select ANY TWO sections: B, C, D or E. PLEASE DO NOT SUBMIT THESE SECTIONS SEPERATELY! • Assignment 03 is an Examination Portfolio. The portfolio replaces a venue based exam. For this assignment you need to choose ONE section (either B, C, D or E) and complete its writing task. No late submissions will be allowed. We provide deadlines for each assignment. After the deadline for Assignment 02 has passed, we will send you a follow-up tutorial letter with comments and model answers which you may use to compare your first two assignments with. 8.2.1 Unique assignment numbers Each assignment has an additional number, the so-called unique assignment number. Make sure that this number appears on each assignment. For 2016, the unique assignment numbers are as follows: Semester 1 Assignment 01: 855196 Assignment 02: 796964 Assignment 03 (Examination Portfolio): 759352 Semester 2 Assignment 01: 844742 Assignment 02: 889296 Assignment 03 (Examination Portfolio): 864315 8 TEX2601/101 8.2.2 Due dates for assignments Assignment Assignment 01 (Multiple choice questions based on Section A) Assignment 02 (Any two sections: B, C, D or E) Assignment 03 (Examination Portfolio) (Only one section: B, C, D or E) 8.3 Semester 1 Closing date 7 March 2016 Semester 2 Closing date 8 August 2016 4 April 2016 5 September 2016 4 May 5 October Submission of assignments You have to plan in advance in order to submit your assignments in time. You must submit your assignments electronically via myUnisa. Assignments may not be submitted by fax or e-mail. Students using word processors should consult the brochure, my Studies @ Unisa for the requirements regarding the format and paper to be used for assignments. NB! The answers for Assignment 01 can be completed electronically on myUnisa. The written work for Assignment 02 and the Examination Portfolio must be submitted in PDF format via myUnisa. Submission via myUnisa We recommend that you submit your assignment via myUnisa as follows: Electronic submission of assignments For detailed information and requirements as far as assignments are concerned, see [email protected], which you received with your tutorial matter. To submit an assignment via myUnisa: • • • • • • Go to http://www.unisa.ac.za and click on myUnisa. Log in with your student number and password. Select the module from the orange bar. Click on assignments in the left menu. Click on the assignment number you want to submit. Follow the instructions. When submitting your assignment via myUnisa, please remember to include the plagiarism declaration on the first page of your assignment. The declaration of plagiarism appears at the end of this tutorial letter. 9 TEX2601/101 8.4 Assignments SEMESTER 1 ASSIGNMENT 01 Multiple choice questions (based on Section A of the study guide) Lecturer: Mr TR Carney 012 429 6683 [email protected] Closing date: 7 March 2016 Unique number: 855196 Enquiries: Tel. 012 429 6683 (Mr Carney) Tel. 012 429 6308 (Secretary) Study material: The assignment focuses on Section A of the study guide. Format: Electronic mark reading sheet on myUnisa. Take note of the following: Assignment 01 has to reach us before or on 7 March 2016. You will find general instructions for the completion of mark reading sheets in the brochure [email protected] You will receive your mark as well as the answers to these questions during April/May 2016. Choose only one option for each question. ASSIGNMENT 01 (Semester 1) Which one of the examples, [1] or [2], best represents the following statements? This exercise is based on Section A. Please read the statements carefully. Study the relevant sections in the study guide and then work out what the best match is for each statement. Refrain from personal opinion. 1.1 A text is a coherent message which the author has created by using a number of elements. [1] a car accident [2] a newspaper article 10 TEX2601/101 1.2 Verbal elements often consist of human language. [1] a warning sign with the words “DANGER” [2] a warning sign with red lettering 1.3 Non-verbal elements often consist of non-linguistic characteristics. [1] a warning sign with the words “DANGER” [2] a warning sign with red lettering 1.4 Multimedia is a combination of moving and static images, sound and written language. [1] an advertisement on TV [2] an advertisement in a magazine 1.5 One aspect of a message is to inform its readers about something (informative goal). [1] a newsletter [2] a recipe 1.6 Another aspect of a message is to rouse readers to action (appellative goal). [1] a request to phone a hotline [2] a text book 1.7 Text coherence represents a logical structuring of sentences and paragraphs to make a text comprehensible. A typical instrument in text coherence is a structural marker. [1] “first of all,” [2] “perfect!” 1.8 The degree of difficulty is often determined by the topic, the content and the language use. If readers do not know the subject matter well, the degree of difficulty can be very high. [1] a text book on accounting [2] a newspaper article 1.9 Density of information is often determined by the number of facts included in the text and the way these facts are communicated. Some texts contain fewer facts per number of words, causing the density to be low. [1] a text book on accounting [2] a newspaper article 1.10 When writing a text, one should always adapt the language usage to the level of the target audience. This is called being attuned to the target group. Imagine writing for 5 year olds: [1] “subjects must identify the just exemplars…” [2] “once upon a time, there was a man…” 11 TEX2601/101 1.11 The term “register” refers to language usage in a specific situation. You might speak differently to the queen of England than with your friends. [1] formal, courteous… [2] English, German… 1.12 A group of texts that share a set of common characteristics belong to the same text type or genre. [1] newspaper articles, advertisements, art work, music [2] editorials, obituaries, news reports, human interest stories 1.13 In order to be attuned to a target audience, you need to know the demographic factors of your audience. [1] home, work, family [2] gender, age, education 1.14 One of the aspects of an expressive message is behaviour to impress. [1] “For best results, complete the form below.” [2] “As I have proven various times in my research…” 1.15 When authors employ appellative messages in their texts they may cause resistance in some readers, especially if the text addresses something that readers do not agree with. [1] readers will still respond positively [2] readers might ignore it 1.16 A title of a text must, first and foremost, be informative. [1] “The secret life of spies” [2] “A study of persuasive strategies in radio news broadcasting” 1.17 A number of typographic styles can be distinguished. Two of the most common are serif and sans serif. [1] DOCUMENT; DOCUMENT [2] DOCUMENT; DOCUMENT 1.18 A logo is a type of illustration associated with corporate organisations. It may contain a combination of text and image. [1] [2] 12 TEX2601/101 1.19 One way to represent numerical information is by using graphs. [1] [2] 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 1.20 A supplementary relationship occurs between a text and an illustration when the one is more dominant while the other supports the dominant text’s features. [1] a photo accompanying a newspaper article [2] lyrics accompanying music [20] 13 TEX2601/101 SEMESTER 1 ASSIGNMENT 02 Written assignment based on Sections B, C, D and E Each subsection has a responsible lecturer. Please see myUnisa for their contact details. Closing date: 4 April 2016 Unique number: 796964 Enquiries: Responsible lecturer for your chosen sections. Tel.: 012 429 6308 (Secretary) Study material: The assignment focuses on sections B, C, D and E of the study guide. You need to answer ANY TWO sections: B, C, D or E. Format: We prefer that you type your assignment and place it in PDF format before you submit via myUnisa. PLEASE DO NOT SUBMIT THESE SECTIONS SEPERATELY! Guidelines on the format of your assignment When using a word processing programme to prepare your assignment, please adhere to the following format requirements: • Use double spacing so that there is enough space for us to make corrections and write comments. • Leave a right margin of at least 5cm for comments and mark allocation. • Use a legible font (Arial or Times New Roman) and a font size of at least 12 points. • Remember to proofread and edit your assignment before you submit it. We regard typing errors as spelling mistakes. • For certain questions we set a length restriction. Please adhere to the length restrictions. • The first page of Assignment 02 must be a signed declaration stating that the assignment contains your own personal work. (The declaration appears at the end of this tutorial letter) Provide Assignment 02 with a TABLE OF CONTENTS on the second page. Clearly indicate the TWO sections you have selected. 14 TEX2601/101 SECTION B: WRITING FOR NEWSPAPERS QUESTION 1 Multiple choice questions. Only write down the number of the question and the correct answer, for example 1.1 (a). Each question has only one correct answer. (10) 1.1 Newspapers in South Africa differ from one another in respect of a factor such as... (a) (b) (c) 1.2 The … refers to the main heading of a report. (a) (b) (c) 1.3 sub-head headline by-line In respect of their content and form, news reports are attuned to the information needs and reading habits of the reader. The reporter uses three common report forms to introduce the reader to the news in general. Which one of the following is however fictional? (a) (b) (c) 1.4 the reader’s interests and preferences. the newsworthiness of an event or topic. the frequency of publication. A report with a soft lead and the champagne glass structure. A report with a summary lead and the inverted pyramid structure. A report with a soft lead and the hourglass structure. Which kind of lead is present in the following story? “Please come and pick us up. We are stranded on an island with hardly anything to eat.” These were the words scribbled on a small piece of paper that was found in a bottle that a ship picked up not far from a remote island in the Atlantic Ocean. (a) The summary lead. (b) The soft lead. (c) The suspenseful lead. 1.5 The following story is an example of …. All over the papers this week have been accusations that the media is responsible for anorexia in young girls. Role-models are just too skinny, and hence a spat of super-waifs who long to be supermodels. The British government will hold a summit later this month, the Body Image Seminar, to which editors, models and designers are 15 TEX2601/101 being called to discuss the pervasive need to be thin. Would that it were that simple. Blame the media. A nice idea, certainly, but too easy and superficial. The media only reflect what people want, although it would certainly be relevant to cite cultural influences as contributors to the condition. (a) (b) (c) a background story. an investigative report. a persuasive column. QUESTION 2 Answer the following questions. 2.1 2.2 2.3 2.4 2.5 What does the term lead refer to in a newspaper report? What is a header? Reports with an hourglass structure have three main parts. Give the three main parts? What is the difference between hard and soft news? Why should the introductory sentence of the lead be in the active voice? (2) (2) (3) (2) (1) QUESTION 3 Use the notes below to write a summary lead for a newspaper report. Remember that the summary lead should consist only of one sentence (not exceeding 20 – 25 words) and should answer the following questions: Who (2), What (2), Where (2), When (2) and Why (2). (10) Notes • • • • • • Oscar Pistorius was found guilty of culpable homicide. Sentencing hearing resumes today. The State will argue for the maximum sentence. Court case is taking place at the North Gauteng High Court, Pretoria. Judge Masipa will allow both parties to call on expert witnesses. The National Prosecuting Authority will argue their case on Monday. QUESTION 4 Study the notes of the reporter closely. Use the notes to write your own newspaper article on the current situation of education in South Africa. Write the article with a summary lead and the inverted pyramid structure. You may also collect your own information on the topic and add to it. Use the style guidelines in Section B and write an article suitable for the printed media. REMEMBER TO CONSULT THE CRITERIA FOR THE ARTICLE IN YOUR STUDY GUIDE. Pay close attention to the assessment criteria. (20) [LENGTH: maximum 1 page.] 16 TEX2601/101 Assessment criteria 1. Appropriate headline 2. Date and time of article 3. Lead paragraph (summary lead) (5 ‘wh-questions’) 4. Body of text (inverted pyramid structure) 5. Conclusion 6. Language use Mark (20) 3 2 3 7 3 2 Further instructions When writing the article, you need to remember the following: • The heading must be chosen to both attract the attention of the reader and to give him/her some idea of what the article is all about. If you don’t succeed in doing this, no one is going to read your article. • The summary lead and the soft lead are two distinct types of leads, each with their own characteristics. Study the examples provided in the study guide very well before attempting to write your own. Most of you will not succeed in writing a successful summary or soft lead the first time around. Write a few versions and then choose the most effective one. • The report must be structured in short paragraphs, each no longer than 2 to 3 sentences. • Use full, grammatically correct sentences and make sure you edit the article. • Keep to the restriction of 1 page. • Rewrite every paragraph until you are completely satisfied that it captures the main facts of the article. Notes of a reporter: The Statistician-General produced figures on skills training and unemployment among black youths. This will give nightmares to those in government. Many simply did not receive skills training over the past 20 years of democracy. They account for a full 75 percent of those unemployed. Democracy has failed them. This will lead to frustration and anger. What are they to do? Their plight has produced a potential ticking bomb. The malaise is threefold. The economy is stagnant. Job opportunities are simply not there. The schooling system is not geared to the workforce needs in an industrial economy. The experiment with outcome-based education was disastrous. Schooling has floundered in the very sectors that engage with the black youth. Teaching of mathematics and science is shaky. Many schools produce youths who are barely employable in a modern economy. At tertiary level too many students are ill-suited and ill-equipped for professions. They are not learning practical skills to earn a living. 17 TEX2601/101 South Africa needs to sort out this mess. The Sectoral Education and Training Authorities (Setas) became sterile bureaucracies. Part of the answer could be old-style apprenticeships. Improve vocational guidance at schools. Concentrate on practical subjects. The stranglehold of unions on employment should end. There has to be a demand for skilled labour. The economy is over-regulated. Sadly regulation is increasing. It is a ticking bomb. Government needs to intervene. [50] SECTION C: WRITING FOR BROADCASTING QUESTION 1 Multiple choice questions. Only write the question number and the answer, for example: 1.1 a. Each question has only one correct answer. (10) 1.1 Which one of the following groups of criteria determines newsworthiness of stories? (a) (b) (c) importance, conciseness, deviations extent and importance, prominence, speculation extent and importance, proximity, prominence 1.2 In which one of the following stories is the age of the child correctly used for broadcast news? (a) (b) (c) Anita Jackson, 5, died in a motor vehicle accident in Pretoria this morning. Anita Jackson, five years old, died in a motor vehicle accident in Pretoria this morning. Five year old Anita Jackson died in a motor vehicle accident in Pretoria this morning. 1.3 In which one of the following stories is the attribution used correctly? (a) Marketer for Nokia, Jim Paulsen, indicated that the new Nokia Lumia will be available in South Africa by August. Jim Paulsen, marketer for Nokia, indicated that the new Nokia Lumia will be available in South Africa by August. The new Nokia Lumia will be available in South Africa by August,̋̏ said Jim Paulsen, marketer for Nokia. (b) (c) 1.4 The reporter’s pre-recorded story is known as a…? (a) (b) (c) wrap package summary 18 TEX2601/101 1.5 Which one of the following stories is correct according to the style guidelines for broadcast news? (a) Dipuo Peters, Minister of Transport, suggested that around R 100 000 should be put aside each month for the upgrading of roads. Minister of Transport, Dipuo Peters, suggested that around R 100 000 should be put aside each month for the upgrading of roads. Minister of Transport, Dipuo Peters, suggested that around R 998 997 should be put aside each month for the upgrading of roads. (b) (c) 1.6 Which one of the following is correct? The soft lead… (a) (b) (c) can easily be omitted. gives the vital details of the story. contributes to the facts of the story. 1.7 In which one of the following cases is the soundbite / actuality correctly introduced? (a) Jan Kruger is the only eyewitness that can describe the suspect to the police. Sound bite / actuality “I heard the shots and saw the thief leaving the scene. At one point he looked directly at me.” (b) This is what Jan Kruger, the only eyewitness, told us: Sound bite / actuality “I heard the shots and saw the thief leaving the scene. At one point he looked directly at me.” (c) Sound bite / actuality “I heard the shots and saw the thief leaving the scene. At one point he looked directly at me.” That is what the only eyewitness, Jan Kruger, had to say. 1.8 Which one of the following stories creates a feeling of immediacy? (a) Telkom has promised to ensure that clients, as soon as December 2017, will no longer have to struggle with network problems. As soon as December 2017 clients will no longer have to struggle with network problems, Telkom has promised. Telkom promises that as soon as December 2017 clients will no longer have to struggle with network problems. (b) (c) 19 TEX2601/101 1.9 Which one of the following options is correct? The basic radio news story is called a… (a) (b) (c) wrap copy story actuality 1.9 Which one of the following statements is correct? (a) (b) Sound bites have to be set up before they are introduced. Chronological order in stories means that the effect is given first and then the cause that led to the effect(s) are explained The first sentence (lead sentence) of the reporter’s story contains different information from that of the first sentence (lead sentence) of the anchor’s lead-in. (c) QUESTION 2 2.1 2.2 2.3 2.4 2.5 When would the reporter use the stand-up technique in TV news? What does the term “voice-over” refer to? What does the term “sound bite” refer to? Which two voices are always present in a wrap? Why does TV news usually make use of the two-column format? (2) (2) (2) (2) (2) QUESTION 3 3.1 Write a lead-in for a radio / TV news story. Make use of the following information: (2) Chaos has erupted in Cape Town after protesters looted approximately 70 businesses and stalls in the city centre. The protests started around 06:30 this morning and will continue until late in the evening. Rugters Avenue, Retief Street and Murray Avenue are still closed. Thirteen people have been injured and the police have deployed additional officers to ensure that the protesters do not cause any further damage. Twenty seven protesters have been arrested for destruction of property and will possibly appear in court next week. PLEASE NOTE: Your lead-in should not be longer than 50 words. 3.2 Rewrite the following numbers for broadcast news: (2) (a) (b) The ABC party received 56, 89% of the votes. Last month the Minister of Education announced that R 45899, 89 will be spent on new study guides for schools. 3.3 Improve the attribution in the following sentence so it is correct for broadcasting news. (2) James Odendaal, spokesperson for the Hawks, confirmed that seven Japanese girls, 15 years old, were found in a brothel in Pretoria this morning. 20 TEX2601/101 3.4 Improve this sentence to eliminate the ambiguity. (2) Mrs. Makata and her sister comforted each other after the accident. She was very upset when she described the incident to the police. 3.5 Rewrite the following story in a more concrete and simple style by eliminating unnecessary words or phrases. (2) It has been reported that there are extreme delays being experienced by airlines as a result of the horrible storm that is raging at the OR Tambo International Airport tonight. QUESTION 4 Write a TV news story of about 60 seconds (about 180 words). Use the notes of the reporter below. Add a sound bite to your story. Make sure that the intro to the sound bite is done correctly. You can add information to your story that you see as relevant. Indicate which part of your story is the lead-in, the reporter’s story, the sound bite and the conclusion. (20) Remember: 1. There are style guidelines that this story should adhere to. 2. You do not have to add all the technical details indicated in the study guide. Notes of a reporter: Motor vehicle accident last night, around 8pm Place: M1highway close to Allendale off ramp. It rained yesterday Driver lost control on wet road Vehicle skidded of highway, rolled multiple times and ended up on its roof 4 people in car Vehicle on its way from Johannesburg to Pretoria. Everyone in vehicle from Fourways, Johannesburg Driver: James Clarke 1 adult and 1 child seriously injured: Janine Clarke, 31, and Meredith Clarke, 4. James Clarke, 33, and Nadine Clarke, 13, died on scene. James Clarke and Janine Clarke are the parents of Nadine and Meredith Clarke Eyewitness: Car travelled at high speed. Phoned the paramedics. Ambulance on scene in 20 minutes Police arrive 40 minutes later Road closed for 1 hour Assessment Criteria for Question 4 Lead-in (At least 4 ‘w-questions’ have to be answered) Logical structure of the content Correct intro of sound bite and inclusion of proper sound bite. Use of headings Language use TOTAL 4 10 2 2 2 20 [50] 21 TEX2601/101 SECTION D: WRITING FOR THE INTERNET AND THE WEB One of the aims of Section D and its assignment is to help you interact with online communication types. Therefore access to the internet is highly recommended to answer some of the questions. It is very important to keep to the length requirements given. If you exceed a length requirement, only the part of your answer that falls within the required length will be marked. QUESTION 1 Study the e-mail below and answer the questions that follow. From: [email protected] To: [email protected]

Melissa Taylor53909836TEX 2601ASSIGNMENT 2889296DECLARATION AND CHECKLIST Complete the following declara±on and checklist. DECLARATION Name: MELISSA TAYLORStudent number: 53909836Module code: TEX 2601Assignment number: 02I declare that this assignment is my own, original work. Where I have used source material, it is acknowledged in accordance with departmental requirements. I understand what plagiarism is and I am aware of the departmental policy on it. Signature: M.C TAYLORDate: 05/09/2016CHECK LIST Please ±ck the appropriate box (√ / X).YES / NO1.√I acknowledged all source material (studyguide, tutorial letter, internet, other sources)used in my assignment.2.√Irrespective of whether I participated in astudy group or not, the wording of theassignment is my own.3.√I indicated all sources used in myassignment by placing the quote in invertedcommas and/or by providing the referenceaccording to the Harvard method.4.√At the end of my assignment, there is abibliography reflecting all the consultedsources.

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